TMC and Tollywood existed in a mutually beneficial relationship for more than a decade. The latter did not merely extend indirect or passive support, but many of its key figures, such as Deepak Adhikari alias Dev, Saayoni Ghosh, Sayantika Banerjee, Kanchan Mullick, Soham Chakraborty, June Malia, Aditi Munshi and Raj Chakraborty formally joined hands with the party as its campaigners, candidates and star symbols.