On 19th December 2024, Adani Group launched a new version of its campaign “Hum Karke Dikhate Hain”. The campaign showcases the positive change Adani’s projects have brought to the lives of millions of Indians and highlighted the group’s commitment to Clean Energy.
The ad highlighting Adani Group’s commitment to Green energy, “Pehle Pankha Phir Bijli”, is created by Ogilvy India. The advertisement tells the heartwarming story of a little boy who, despite all obstacles and ridicule, believes that a fan can bring electricity to his village. His unwavering belief comes to reality when he sees one of Adani’s windmill generators bringing clean energy to his village. The story not only highlights the power of human belief but also Adani Group’s commitment to building a brighter future for all.
In our actions sit the promises we make. Promises that are not just about infrastructure but of hope, progress and a brighter tomorrow. The winds of change are here.
— Gautam Adani (@gautam_adani) December 19, 2024
Hum Karke Dikhate Hain!#HKKDH #PehlePankhaPhirBijli pic.twitter.com/IqM1DZ3US5
This Ad film is just the beginning, Adani Group aspires to deliver clean energy to everyone.
Pranav Adani, Director, Adani Enterprises Ltd. said, “This campaign truly reflects the core spirit of the Adani Group. While we are known for our size, speed and scale, what sets this initiative apart is its heartfelt feel. It shows how our infrastructure is a catalyst to transform the lives of millions of Indians. The campaign seeks to build a deeper emotional connect with our business by bringing out its human stories. Our aim is to bring a positive change in the lives of millions of Indians.”
Piyush Pandey, Chief Advisor, Ogilvy India said, “This film showcases an emotional story of a significant benefit to consumers. This is not a show of Adani Renewables’ technical expertise but a demonstration of Adani’s ‘human-first’ approach.”
