Days after the release of super flop film Laal Singh Chaddha that was a huge embarrassment in itself, Aamir Khan Productions (AKPPL), put up a message on Samvatsari, the last day of Jain holy event Paryushan, on which they seek forgiveness for having hurt anyone intentionally or unintentionally. AKPPL put up a video titled Micchami Dukkadam, which is a voiceover message along with text full of typos to seek forgiveness.
— Aamir Khan Productions (@AKPPL_Official) September 1, 2022
— Aamir Khan Productions (@AKPPL_Official) August 31, 2022
At around four seconds when the voiceover says ‘hum sab insaan hai’ (we are all humans), the text reads ‘hum sab insane hai’ meaning, we all are insane (crazy). There are awkward emojis which make the apology, which is supposed to be heartfelt appear way too trivial. Even towards the end where the voiceover is supposed seek ‘kshama’ (forgiveness), it asks for ‘shama’ (??).
Aamir Khan Productions had posted the video earlier in the day but deleted it later. After some time, they posted the video again. A copy of the original video is given below.
Tweet deleted. 😂 Here is the video that was posted by Aamir Khan Productions. 👇 pic.twitter.com/mmxnvlWJDb
— #SaveSoil #ಮಣ್ಣುಉಳಿಸಿ 🇮🇳 (@ShivSeeker) September 1, 2022
Aamir Khan Productions have not yet given any reason on why they have deleted the clip seeking forgiveness. In the second video, they corrected some errors, like corrected the word insaan (human) which was written as insane in the original video. They changed ‘sama’ to ‘shama’ which is still a wrong transliteration of ‘kshama’, and retained ‘dukaya’ which should be ‘dukhaya’.
It is likely the text was transliterated by someone from the social media team, but the fact that it was not checked for hygiene is baffling. Further, the voiceover who appears to be ‘seeking forgiveness’ seems to be mimicking Shah Rukh Khan’s voice, with the ‘Kal Ho Na Ho’ theme song in the background for reasons which are hard to comprehend.
Netizens, obviously, called out this sorry of an excuse for an apology.
As a jain I feel really offended by this. Please delete your twitter account vro. Even after having so much money you couldn’t make a good video. https://t.co/vubW3lxK0j
— अंकित जैन (@indiantweeter) September 1, 2022
For someone who produces multi-million Hindu-hating films, the apology is absolutely low-budget, quality and badly produced. https://t.co/yfhW81VSpV
— Rashmi Samant (@RashmiDVS) September 1, 2022
As pointed out, despite so much money at their disposal, Aamir Khan’s production house came up with the bizarre video.
Hacked?? https://t.co/AsQzDoj9yN
— 𝗠𝗶𝘁𝗵𝗮. (@mithakhr25) September 1, 2022
Some wondered if this account was hacked because it appeared too strange to be true.
आमिर खान, क्षमायाचना से माफ़ी गलती के लिए होतीं हैं, अपराध के लिए नहीं, अपराधी को केवल सज़ा होती हैं, सज़ा। तुम्हारे घोर अपराध बहुत-बहुत अधिक हैं। तुमको हिंदू माफ़ नहीं करेगा।
— Suresh Chavhanke “Sudarshan News” (@SureshChavhanke) September 1, 2022
घरवापसी का प्रायश्चित संभवतः क्षमा दे सकता है।
#BoycottBollywood #BoycottBollywoodMafia #BindasBol https://t.co/kDtDvV6soK
Meanwhile, Sudarshan News chief said how this kind of apology won’t cut and only Aamir Khan’s revert to Hinduism can lead to some bit of forgiveness.
Note: Report and headline updated as per latest information.
