The BJP has used the theme of cricket with IPL and world cup around the corner along with others sports like football to simplify its messaging ahead of the Lok Sabha to explain to the voters that how the BJP has a definitive leadership contrary to the anarchy and leadership void within the grand alliance.
On the 1st of April, this year about 200 Lutyens’ celebrity writers published an open letter appealing to the people of India to “vote out hate politics, in other words, vote out PM Modi