Selling analogue paneer is legal in India as long as it is clearly labelled and sold as "analogue paneer" and not misrepresented as genuine paneer. However, it is prohibited to sell synthetic paneer without proper labelling.
Zomato had introduced the pure veg service to tackle this problem, however, the ever-metastasising “Wokeism” soon found another stick to beat their favourite targets, Brahmins
"Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet", Goyal added.