Sunday, December 22, 2024

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marketing

‘That’s low, poor marketing taste’: Canadian brand Dbrand faces backlash after posting rude, derogatory comment on an Indian customer’s name

Dbrand's statement drew criticism on X, with some pointing out the racial connotations. Despite the criticism, the accessories firm refused to apologize or eliminate the post. The post has received more than 9 million views on X.

Clothing brand FabIndia gets slammed for branding Diwali collection ‘Jashn-e-Riwaaz’: All you need to know

‘Jashn-e-Riwaaz’ launched by popular ethnic garment brand Fabindia has not been received well by people on the internet.

From fruit juice to oats, soaps to bulbs, Indian Medical Association endorses products in exchange for huge money: Details

IMA a private association of allopathic doctors in the country, seems to have put itself in a tough spot by embroiling in unnecessary controversies

As Netizens trend #NoPropagandaHoli, here are 7 examples of when brands made the Hindu festival an excuse to peddle the liberal agenda

Social media users have strongly opposed the virtue signaling by brands and 'influencers' centered around Holi.

The ‘Performative Wokeness’ of the AIB and what it tells us about modern businesses

The debacle of the AIB and its inner functioning only shows that 'Feminism' and related ideologies have been turned into a tool by businesses to increase their profit margins and expand their consumer base.

PM Modi is working tirelessly to promote India’s global visibility: Philip Kotler thanks PM for accepting award

Kotler stated that he was unable to come and present the award himself due to health reasons.

Philip Kotler endorses the award to PM Modi, which Rahul Gandhi had tried to run down

Earlier Rahul Gandhi, with help from fake news peddling website The Wire, had tried to insinuate that the award was insignificant.

C’mon, India Today! Google is not coming out with a Pixel Mini!

It is unlikely that the technology giant will launch a tiny phone on 9th October event

Colgate is worried about Patanjali’s Swadeshi effect

US multinational's global CEO has acknowledged that Patanjali is a “tough competitor” in the Indian business space.

Why the so-called liberals forced Paytm to take off an ad

The ad around demonetisation exposed the phoney concerns of privileged activist class.

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