Cox Media Group admitted during a pitch deck to investors that its "Active Listening" software uses Artificial Intelligence to "capture real-time intent data by listening to our conversations." The company explained that voice data can then be paired with behavioural data to target in-market customers for ads.
In June 2020, three Google users had filed a complaint and claimed that the company carries on a “pervasive data tracking business.” They said that Google collects browsing history and other web activity data even if it has switched on the “incognito” mode.
In case users do not comply with Whatsapp's new policies, for a short duration they would be able to receive calls and notification, but they won't be able to read or send messages from the app from May 15 onwards.