n a shocking case of alleged negligence by authorities in Maharashtra, at least 12 people have died in a span of two weeks in a BMC-run hospital in Jogeshwari, Mumbai due to a shortage in oxygen supply to coronavirus patients
A major communications campaign on TV, radio, print, local and social media would be carried out, similar to PM Modi's Swachch Bharat Mission in 2016, in which a mass movement was initiated with celebrities mobilised to generate awareness for the campaign.